Every email that leaves Soltra signs off with an alias — a generated name like SwiftRidge or CalmWave — rather than a real first name. Here's why we do it, how the system works, and what it means for you as a client.
The problem with real names in business email
When a team member's real name appears in hundreds or thousands of outgoing client emails, that name becomes a permanent, searchable artifact across inboxes, forwarded threads, and email archives worldwide. Over time this creates a detailed public profile: who works at Soltra, what clients they communicate with, and how frequently. That's information we'd rather not publish.
This isn't a hypothetical. Scrapers harvest sender names from email headers. Data brokers aggregate business communication patterns. Social engineering attacks against small agencies often start with nothing more than a first name and a company domain found in a forwarded email.
What an alias is — and isn't
An alias is a consistent, professional pseudonym assigned to each Soltra team member. It appears in email sign-offs, template variables, and any context where a sender name would normally go.
An alias is not a burner identity or an attempt to deceive clients. Every email still comes from Soltra's verified domain, with Soltra's branding, and a reply-to address that routes back to the team. The alias is simply a name — the same way "Customer Support" or "The Team" might sign a corporate email. Ours just happen to be a bit more distinctive.
“The alias identifies the person you're working with consistently across a project, without exposing their private identity to the broader internet.”
How the alias system works
Each Soltra admin account is assigned a randomly generated alias from an approved list of natural-sounding word combinations — an adjective paired with a noun, like StormRidge or SilverPine. These are generated server-side and cannot be typed manually, which prevents team members from choosing anything unprofessional or personally identifying.
The initial alias selection is free. After that, each account gets exactly three lifetime regenerations. This limit serves two purposes: it keeps aliases consistent enough that long-term clients recognize who they're talking to, and it discourages using alias changes to avoid accountability.
Aliases appear in email templates as the {alias} variable. When a template is applied, the system automatically substitutes the sending team member's alias — no manual entry required.
Why generated aliases, not chosen ones
Letting team members choose their own aliases would introduce risk on both ends. Someone might pick a name too close to their real one (defeating the purpose), or pick something that looks unprofessional in a client email ("xX_DarkHacker_Xx" signing off on an invoice is bad for everyone). Generated aliases from an approved word list stay professional by design.
The generation is also fully server-side and validated on submission. This means the alias database can't be poisoned with arbitrary strings through API calls — only aliases that match a known adjective/noun combination from the approved list are accepted.
What this means for clients
If you're a Soltra client, you might notice that the person signing your emails goes by something like CalmWave rather than a traditional name. This is intentional and consistent — the same alias follows the same team member throughout your project, so you always know who you're talking to.
All communications still originate from [email protected], our verified business address. If you ever have a concern about the authenticity of an email, check the sending domain — it will always be soltra.cc.
The broader principle
The alias system is one part of a broader commitment to operational security at Soltra. Small agencies are increasingly targeted because they hold client data, payment information, and domain access — and they often have fewer security resources than larger firms. We take that seriously. Aliases are a small, practical step that costs nothing and eliminates a real category of risk.
We believe protecting our team's privacy makes us better at protecting our clients' businesses. If you have questions about how we handle security or communications, reach out at [email protected].